About Juan

Juan Silvera is a marketing, communications and digital product strategy executive and author with 30+ years real-life experience with some of the largest financial services firms in the world and with marketing agency startups.

 

He is currently Executive Vice President and Chief Marketing Officer at AgFirst Farm Credit Bank, a $45 billion lending institution. He has held executive marketing roles at Rabobank, Wachovia / Wells Fargo, Bank of America and MUFG Union Bank. In addition he was principal in three digital marketing startups, two in the U.S. and one in Europe.

 

During his career he has lived and worked in countries and cities from San Francisco, to Salzburg, Austria and from Charlotte to Mexico City, Miami, Utrecht, Netherlands and Caracas, Venezuela. 

 

His book “Improbably Successful: Proven Career Growth Strategies for the Rest of Us” provides real-life advice designed to propel careers at any stage of a professional’s journey. 

 

He has been recognized as one of the Top 50 Most Influential Financial Services Marketers in North America and Europe,  50 Most Innovative CMOs in Financial Services and 100 Most Influential Hispanics in Information Technology.

Juan is an alumnus from Cal State Los Angeles’ School of Business and Economics and from Pepperdine University’s Graziadio Business School, where he earned his MBA. Juan and his wife Angela are originally from Medellin, Colombia and live in Charlotte, North Carolina.